Trade shows are loud, crowded, distracting places. Your booth and graphics must convey a powerful message quickly in order to stop traffic and pull people in. Each trade show booth graphic you use - signs, banners stands, tablecloths and the booth itself should convey a cohesive message while being visually gripping. Don't make the mistake of trying to say too much, a clean design will speak volumes over a crowded graphic. Pick a simple, bold font and a visually exciting image and resist the urge to tell your whole story. That's what brochures and handouts are for. The success of your show depends on how well you set yourself apart from the guy next door. One, two, three.